“Well, I just enjoy the process so much,” enthuses Dallas designer Jan Showers when asked about her experiences in book publishing. Given that Glamorous Living, which appeared this past September from Abrams Books, is the third volume she’s launched into the world since 2009, there’s no reason to doubt the positivity in her voice. “I love putting a book together; that’s really fun for me.”
Being able to boast of an elegantly produced tome that has your name emblazoned across its cover is a not-so-secret desire for many designers and architects these days. With an adequate investment of time and care—and money, of course—publishing your own coffee table book is a desire that can prove quite achievable.
Don’t underestimate what you’ll be getting into, however. “It’s not a short-term project,” says architect Thomas Kligerman of Ike Kligerman Barkley. His firm has already undertaken two fruitful collaborations with the Monacelli Press (The New Shingled House is the most recent), and Kligerman has just sent off a proposal for book number three—which, he estimates, will reach readers around the spring of 2022.
The Southampton, New York, project featured on the cover of the Ike Kligerman Barkley book The New Shingled House.
The Monacelli PressFirst-timers also may not know that they’ll probably be footing the bill up front for photography, text, and book design, not to mention paying an agent and, often, purchasing a certain number of copies of the book itself. (If a first opus sells really well—“well” here would mean “multiple printings”—it might be possible to negotiate an advance the next time, to help cover these expenses.)
Then there are the tasks that continue after a book is printed. “Be prepared to do a massive amount of book signings, all around the country,” Showers advises. Although your publisher’s PR team will be on the job, “when your book comes out, they’ve got 25 other books coming out, too” Kligerman notes. “If you really want to get your name out there, you have to do the work.”
Justina Blakeney's latest book will be released in April.
Abrams BooksThe concept behind a successful book proposal won’t be simply “Look at all my beautiful stuff.” Aspiring authors must have a compelling story to tell. “Do your research,” urges designer and entrepreneur Justina Blakeney of Jungalow, whose newest release, Jungalow: Decorate Wild, is due out from Abrams in April and available for pre-order now. “Think to yourself, ‘What niche category would my book be in?’ Figure out where you can fit that doesn’t already have a popular book.” Showers concurs: “You’re always looking for a different angle, a different idea.”
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January 15, 2021 at 08:07PM
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Should You Do a Coffee Table Book? - Architectural Digest
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